Today we launched an Instagram campaign for Emotely – a new social app for sharing emotions. Emotely is a fun creative way to express your emotions in an “emote”. The app enables its users to let the world know how they are feeling on any topic, follow how their friends and family are feeling, and discover how the world feels about any topic in real-time. Users can also share their “emotes” on a variety of social networking platforms, such as Instagram, Facebook or Twitter.

As part of the campaign, Peersway influencers would download the app, create and share an emote with their followers. They would also recommend Emotely app to some of their friends who are most likely to try the app.