The client wanted Peersway to source Canadian influencers living in Ontario for this campaign to bring the festive excitement of Diwali. They also wanted to drive awareness of the nutritional benefits such as; no MSG, no artificial colors, or no added preservatives, and emphasize that AHG products are gluten-free.
We collaborated with 67 influencers to create one Instagram post and at least one Instagram story on their feed. Many of our influencers wrote about the nutritional benefits of Asian House Gourmet spice pastes and sauces and how easy it was to make. Influencers who celebrated Diwali captured the festive content of the holiday.