What They Wanted
This was our second year partnering with Epilepsy Toronto to promote the Holiday Fair in the Square. Similar to the prior year, the client wanted Peersway to source influencers living in Toronto for this campaign to increase attendance to the Holiday Fair at Nathan Phillips Square, and inform their audience that the Holiday Fair is also to raise awareness for Epilepsy Toronto.
What We Did
We collaborated with 17 influencers to create one Instagram content a week before the opening of the Holiday Fair to inform their audience and generate an excitement for the opening of the Holiday Fair this year. Then, these 17 influencers were asked to visit the Holiday Fair to post 1 Instagram photo and at least one Instagram story on their feed to showcase the festive area.