October 2019

Holiday Fair

Case Study

Toronto’s Holiday Fair in the Square is located at the heart of Toronto at Nathan Phillips Square! It is the place to shop for that unique gift, taking the family out for an afternoon of skating, rides and games, stopping by for a quick lunch and seasonal treats, or enjoying an evening drink at the heated Polar Point Bar. It’s a festive fun for everyone!

Woman on carousel

What They Wanted

This was our second year partnering with Epilepsy Toronto to promote the Holiday Fair in the Square. Similar to the prior year, the client wanted Peersway to source influencers living in Toronto for this campaign to increase attendance to the Holiday Fair at Nathan Phillips Square, and inform their audience that the Holiday Fair is also to raise awareness for Epilepsy Toronto.

What We Did

We collaborated with 17 influencers to create one Instagram content a week before the opening of the Holiday Fair to inform their audience and generate an excitement for the opening of the Holiday Fair this year. Then, these 17 influencers were asked to visit the Holiday Fair to post 1 Instagram photo and at least one Instagram story on their feed to showcase the festive area.


Campaign Results

Instagram Posts
Instagram Stories
Instagram Story Views
Total Reach
Total Engagements
Engagement Rate
Cost Per Engagement

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