The client wanted Peersway to source Canadian influencers living in the Greater Toronto Area for this campaign to drive awareness of Gardein’s meat-less products. They wanted to highlight that their products are 100% plant-based protein that delivers unbelievable taste, texture and is nutritionally equivalent to meat with no cholesterol, less fat and calories. Additionally, they want to celebrate and help Canadians eat less meat without compromising on taste.
We collaborated with 26 influencers to create one Instagram post and at least one Instagram story on their feed. Many influencers ended up posting more than one Instagram story, and showed off their cooking skills by including Gardein’s meatless products into their lunch and dinner meals. The influencers also shared how tasty it was!