What They Wanted
The client wanted Peersway to source US influencers for this campaign to drive awareness of their nutritional benefits of Kefir products. Lifeway wanted influencers to share photos of how they enjoyed Kefir.
What We Did
We collaborated with 25 influencers to create one Instagram post and at least one Instagram story. Many of our influencers wrote about the benefits of kefir such as good bacterias, supports and maintains healthy digestion and immunity, good for the skin and etc. Additionally, influencers shared how kefir is loaded with protein and probiotics. Influencers enjoyed kefir on its own, or they created delicious smoothie bowls.