January 2020

Bostani Chocolatier

Case Study

Bostani is a popular chocolate brand among Europe and the Middle East, known for its full range of chocolate delights. With every bite, you can taste their gourmet flavours and fillings, which made its way from traditional Belgian recipes. With their great success, Bostani is proud to have expanded into Canada with products that are perfect for any gifts or occasions.


What They Wanted

The client wanted Peersway to source Canadian influencers living in Canada East to brand and introduce their “Thin & Filled” Chocolate that is available at Costco. They wanted influencers to talk about the chocolate’s quality and the taste of the combination of thin and rich flavour. Additionally, they wanted influencers to celebrate Valentine’s Day with some of Bostani chocolate and how it could be a suitable gift for any occasions as well.

What We Did

We collaborated with 34 influencers to create one Instagram post and two Instagram stories on their feed. Many of our influencers wrote about their fondest memory over “Thin& Filled”, and how it brought them an unforgettable way to express love, friendship, happiness and other heartfelt emotions. It was very heartwarming to see that Bostani can bring them a lot of joy with a little indulgence.


Campaign Results

Instagram Posts
Instagram Stories
Instagram Story Views
Total Reach
Total Engagements
Engagement Rate
Cost Per Engagement

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