What They Wanted
This is our second campaign with Mint Smilebar’s Home Power Whitening Kit. Similar to our first campaign with them, the client wanted Peersway to source Canadian and US influencers to highlight that one session with Mint’s Power Whitening Kit can remove noticeable stains while still being gentle on your teeth.
What We Did
We collaborated with 30 influencers to create one Instagram post and at least one Instagram story on their feed in a span of 3 months. Many influencers introduced the Whitening Kit in multiple Instagram stories and shared on their feed how it made their teeth pearly white and the convenience of using the Home Power Whitening Kits.