December 2019

Mint Smilebar 2

Case Study

Mint Smilebar’s Home Power Whitening Kit can remove years of stains in a single session with zero to minimal sensitivity! The whitening gel is made in North America and FDA & Health Canada registered. Additionally, the whitening gel is vegan, cruelty-free, non-GMO, and gluten free.

@marinadubois
@theblondeparfait
@lelotheresa

What They Wanted

This is our second campaign with Mint Smilebar’s Home Power Whitening Kit. Similar to our first campaign with them, the client wanted Peersway to source Canadian and US influencers to highlight that one session with Mint’s Power Whitening Kit can remove noticeable stains while still being gentle on your teeth.

What We Did

We collaborated with 30 influencers to create one Instagram post and at least one Instagram story on their feed in a span of 3 months. Many influencers introduced the Whitening Kit in multiple Instagram stories and shared on their feed how it made their teeth pearly white and the convenience of using the Home Power Whitening Kits.

@nicolebuhler

Campaign Results

30
Influencers
30
Instagram Posts
74
Instagram Stories
39k
Instagram Story Views
327k
Total Reach
10.4k
Total Engagements
3.20%
Engagement Rate
$0.39
Cost Per Engagement

Our influencers can effectively promote your brand by creating authentic and engaging content. Contact us today to get started!

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