What They Wanted
Peersway was asked to launch a campaign called “Giving Feels Good” to raise awareness of the food crisis happening in Canada. Catelli has also provided our influencers a “Minimalist Plate,” inspired by the small portion sizes of the many Canadians who struggle to feed themselves and their kids every day, and wanted influencers to create a pasta dish that fits into the marked area of the plate.
What We Did
We challenged 28 mommy influencers across Canada to create a meal within the marked area of the “Minimalist Plate”. Many of our influencers shared their surprise when being exposed to the reality of how little many Canadians eat on a daily basis, and was made aware that over 4 million Canadians struggle to fill up their plates every day, and more than 1 million turn to food banks each month.
Some of them shared their own personal story with food issues and sparked a lot of conversations in the comments.