March 2020


Case Study

Knorr is an international brand offering a wide range of bouillons, soups, stocks, seasonings, sauces, soupy snacks, dressings and gravies.


What They Wanted

The client wanted Peersway to source 25 Canadian influencers with either Chinese, Vietnamese, or Filipino descent to promote Knorr Chicken Powder and Knorr Liquid Seasoning. They also requested for 3 different dishes, where one of them should focus on a “food hack” – a tip, trick, or efficient method of cooking.

What We Did

We collaborated with 25 influencers who are within the 3 ethnicities to create 3 Instagram photos, where two of them will feature two different dishes using the two Knorr products, and one will be a food hack. Most of our influencers created delicious-looking Asian dishes and some of them included the recipe in their caption as well! For the food hack photos, a lot of them shared interesting cooking tips that we would recommend checking out!

Healthy dish created with Knorr product

Campaign Results

Instagram Posts
Total Reach
Total Engagements
Engagement Rate
Cost Per Engagement

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