October 2018

Gillette

Case Study

Gillette, part of the Procter & Gamble (P&G) family, has been around for more than 115 years. Gilletteā€™s product offerings include razors, pre- and post-shave products, deodorants, and body washes. In 2017, Gillette On Demand, a shave club with flexibility, was launched in Canada.

@we.are.theroses
@danilynayee
@mlle.sisi

What They Wanted

This holiday season, the client approached Peersway to promote the new Gillette Limited Edition ProShield razor. They aimed to generate product recognition amongst holiday shoppers, when shopping for gifts for the men in their lives. Available on GilletteOnDemand.ca, the client requested for a call-to-action (CTA) to increase website traffic and sales.

What We Did

We engaged over 50 influencers across Canada to create two gallery posts over a period of 3 weeks. The influencers were requested to a post pictures of the Gillette Limited Edition ProShield razor on their bathroom counter to highlight the sleek design and pictures of the razor wrapped as it is a perfect grooming gift. In their captions, our influencers highlighted three key messages: design, efficacy, and Gillette On Demand.

@themainsgirls

Campaign Results

58
Influencers
117
Instagram Posts
58
Instagram Stories
11k
Instagram Story Views
304k
Total Reach
31k
Total Engagements
10.2%
Engagement Rate
$0.13
Cost Per Engagement

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