June 2019

Bao Laboratory

Case Study

BAO Laboratory aims to provide natural, healthy and effective skin care products. The product ingredients are the most premium botanical ingredients from the across the world, and compound high-quality skin care solutions.

@trendmebeauty
@sofiexplores
@our.ryustory

What They Wanted

The client wanted Peersway to source Canadian influencers living in the Greater Toronto Area and Vancouver for this campaign to introduce the product VITA B5 serum and Lotus Squalene Oil. They wanted to highlight that their product will help soften the skin, moisturizing and suitable for all skin types.

What We Did

We collaborated with 25 influencers to create one Instagram post and at least one Instagram story on their feed. Many influencers ended up posting more than one Instagram story, and showed off their skin care products in a product-shot style post. The influencers shared how to apply the product and how it helped their skin.

@brownkittycat

Campaign Results

25
Influencers
25
Instagram Posts
39
Instagram Stories
12.7k
Instagram Story Views
343k
Total Reach
9,359
Total Engagements
2.73%
Engagement Rate
$0.37
Cost Per Engagement

Our influencers can effectively promote your brand by creating authentic and engaging content. Contact us today to get started!

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