What They Wanted
The client wanted Peersway to source Canadian influencers to share their selfless random act of kindness towards friends, community and/or strangers, or acknowledge someone doing a Random Act of Canadian. They also wanted everyone to share their stories and submit them to randomactsofcanadian.com.
What We Did
We collaborated with 23 influencers to showcase their random acts of Canadian through one Instagram post. It was heartwarming to see our influencers share their acts of kindness such as purchasing groceries for their neighbors and helping one another.
One particular influencer, @mrsloulou, wrote a children’s book called Together, Apart: Life During the Coronavirus, which was showcased at the RBC Experience Store at Sherway Gardens in Toronto.