What They Wanted
The client wanted Peersway to source Canadian influencers living in the suburbs of the Greater Toronto Area for this campaign to increase attendance to the Seasons Christmas Show in the International Centre, Mississauga. They also wanted to drive awareness of the vendors who are part of Makeful Market located in the Seasons Christmas Show.
What We Did
We collaborated with 25 influencers to create one Instagram post and at least one Instagram story on their feed. Our influencers wrote about when and where the show is being held, the beautiful and unique handmade products at the Makeful Market, and how the show is a one-stop shop for Christmas shopping. Additionally, influencers shared content of their holiday products from the Makeful Market.