Yves Rocher is the creator of Botanical Beauty, offering a wide selection of products with the greatest respect for nature and women. As a Botanist, Harvester, Manufacturer and Retailer, Yves Rocher is the only global cosmetic brand to control the entire life of its products: from plants to the skin of its 300 million customers worldwide.
This is our second campaign with Yves Rocher, and for this campaign, the client wanted Peersway to source Ontario influencers and gift them a variety of products to pamper themselves! They provided some face care products, body care, and hair care, and wanted influencers to focus on at least one self-care routine during and after the holidays.
We collaborated with 98 influencers, creating one Instagram post and at least one Instagram story, to share the Yves Rocher products they received and which ones they used. Influencers were able to choose which self-care moment they enjoyed best with Yves Rocher and talked about the products that falls under that routine. Many of them highlighted the importance skin-care during the harsh winter months, and encouraged more self-care in the new year.