What They Wanted
This is our second campaign with Yves Rocher, and for this campaign, the client wanted Peersway to source Ontario influencers and gift them a variety of products to pamper themselves! They provided some face care products, body care, and hair care, and wanted influencers to focus on at least one self-care routine during and after the holidays.
What We Did
We collaborated with 98 influencers, creating one Instagram post and at least one Instagram story, to share the Yves Rocher products they received and which ones they used. Influencers were able to choose which self-care moment they enjoyed best with Yves Rocher and talked about the products that falls under that routine. Many of them highlighted the importance skin-care during the harsh winter months, and encouraged more self-care in the new year.