The One Earth One Vote initiative was spearheaded by 12 Canadian environmental organizations but has since grown to include famous Canadians, scientists, and concerned people of all ages. This non-partisan movement is encouraging Canadians to consider environmental issues when casting their votes in the 2019 federal election. To date, more than 4 million Canadians have seen, engaged with or posted online content about #OneEarthOneVote.
The client wanted Peersway to source Canadians for this campaign to drive awareness for the upcoming Canadian Federal Elections. The Strathmere group wanted influencers to share their voting experience and encourage their supports to vote as well.
We collaborated with 91 influencers, creating one Instagram post and at least one Instagram story with the Elections Canada sign apparent. Influencers shared their voting experience and encourage their followers to vote.