The client wanted Peersway to source young influencers to promote Oxy’s new lineup – Oxy Volcanic Ash: Acne Scrub and Acne Cleanser. They wanted to have influencers under 25 years old for this campaign since young adults and teens are more likely to have acne than older adults.
We collaborated with 20 influencers under 25 years old, creating one Instagram post and at least one Instagram story to promote Oxy Volcanic. Influencers shared their experience using the acne scrub and acne cleanser, and how it leaves their skin smooth and clean. Some of them also experienced major throwback from using Oxy in their pre-teen years!