Peersway Blog

We love featuring our influencers! You can read about their experience being an influencer, what motivates them and how they have been able to build their own personal brand. We also regularly share resources and tutorials for influencers that help them create authentic and engaging content for their followers.

Swayer Spotlight

Linder

@linder_surprise

Based in Toronto, this rising TikTok and Reels star, boasting 1M+ views, is killing it as a food & lifestyle nano-influencer. Get to know more about Linda and hit the follow button to add some joy to your life!

Small Business Feature

Latest Tutorials

Everything Brands & Influencers Need to Know About Engagement Rates

For an influencer to be successful, they must have engagement. In this article, we'll & explain engagement, and why it's so crucial in today's online marketing.

December 6, 2022

What is a Micro-Influencer & Why Are They Important?

The influencer makes the campaign. After successfully managing 500+ campaigns across Canada and the USA, we cannot overstate how important your choice of influencer is to your performance online.

November 16, 2022

The Fundamentals of Influencer Marketing

If you are new to influencer marketing strategies, this article will help you understand the basics so that you can feel empowered to launch your first influencer campaign.

November 1, 2022

Last Minute Toronto Curbside Pickup Gift Guide

Have you made a list? And are you checking it twice? With Christmas arriving in less than ten days, will all of your gifts arrive before Christmas day?

December 17, 2020

Best Cyber Monday Deals For Influencers & Creators

Happy Cyber Monday! Check out these photo/video editing apps and social media scheduling platform deals you can sign up for right now. Made for all influencers and content creators! What are you waiting for?

November 30, 2020

Black Friday Deals For Influencers

Are you ready to step your content game up in 2021? We’ve asked our most prominent nano-influencers for their secret sauce on what’s driving their engagement and their answer has always been “produce high-quality content”.

November 27, 2020

Swayer Spotlight – @linder_surprise

Based in Toronto, this rising TikTok and Reels star, boasting 1M+ views, is killing it as a food & lifestyle nano-influencer. Get to know more about Linda and hit the follow button to add some joy to your life!

November 25, 2020

5 Forever-Free Instagram Schedulers

Schedulers are a lifesaver. You can simplify your Instagram posting process. Plan a whole month’s worth of content at once. Some schedulers could even automatically publish the content on your behalf.

November 19, 2020

10 Mental Health Advocates To Follow On Instagram

The Okay Movement was created by Peersway to offer a safe space for our influencers to share stories, seek support, and discover resources for mental health.

October 7, 2020

Swayer Spotlight – @myworldoftravels

Say hi to Lina! Born in Cairo, Egypt, she spent the majority of her childhood in Riyadh, Saudi Arabia, and now resides in good ol’ Toronto!

September 24, 2020

Swayer Spotlight – @hamiltonhippie

Nicole runs a dreamy Instagram channel where she features local fashion finds in addition to her travel adventures and beauty faves.

August 12, 2020

OTOblocs X Peersway Giveaway

Meet OTOblocs, a startup offering products based on a modular block system from fidget toys to furniture.

August 10, 2020

Swayer Spotlight – @ibake_memories

Originally from Bangladesh, born in Swansea, Wales, Tasnim has lived all over the world growing up! This has sparked the desire to see the world which you get to see through her Instagram.

August 1, 2020

Swayer Spotlight – @effortlesslady

As an African immigrant from Cameroon, starting over in a new country has provided many challenges for Diana.

July 25, 2020

Swayer Spotlight – @eunoiainspired

Based in Toronto, this content creator is paving the way for a new wave of Instagram influencers.

July 18, 2020

Small Business Sunday – Clean Kiss

Out of desperation to find clean and natural deodorant that would promote health instead of harm, Jodie decided to launch her company, Clean Kiss.

July 12, 2020

Swayer Spotlight – @sensibleliving

Originally from Albania, Leonora, or Leo – as her close friends and family call her, has been calling Toronto home for the last 10 years. Her Instagram channel is a foodie’s dream for all things plant-based!

July 11, 2020

Small Business Sunday – Cup of Té

Cup of Té, founded by one of Peersway influencers, Taylor Lindsay-Noel, is a premier online retailer of loose leaf organic teas and teaware.

July 5, 2020