What They Wanted
Mentholatum wanted Peersway to source Canadian influencers to review their healthcare package with everything needed to survive the cough and cold season. They provided a variety of signature products- Natural Menthol Rub, NEW No-Mess Vaporizing Rub, Medicated Lip Balm, tissues & an adorable teddy-bear named Tumblewheeze.
What We Did
We collaborated with Mommy bloggers & lifestyle influencers, creating one Instagram post and at least one Instagram story, to share about the Mentholatum® package that they received. Influencers were able to show heart warming moments with their love ones or themselves with Mentholatum and talked about how the products helped them. Many of them highlighted the importance of self-care during the harsh winter months.