To raise awareness of the newly launched Venus Platinum Extra Smooth razor, our client wanted to work with nano influencers across Canada. Influencers were required to create content with a call-to-action for their influencers to purchase the product and avail a discount.
We engaged over 150 influencers across Canada to create two Instagram posts over a period of 4 weeks. Each influencer was requested to create 2 Instagram posts that highlighted the Platinum Metallic Handle which was ergonomically designed for increased control, strength and durability. Influencers were also required to add a link in their profile bio which their followers could click to get a discount on the product.