What They Wanted
The client wanted Peersway to source Canadian and US influencers for this campaign to educate people on how Mint Smilebar’s Power Whitening Kit is different from other kits in the market. They wanted to highlight that the kit is tough on stains yet gentle to the teeth, as the whitening gel is vegan, cruelty free, non-GMO and gluten free.
What We Did
We collaborated with 36 influencers to create one Instagram post and at least one Instagram story on their feed. Many influencers ended up posting more than one Instagram story, and showed off their creativity by incorporating the Home Power Whitening Kit in their busy lifestyle, and shared how coffee/red wine stains could be removed from the kit.