Simple Skincare is a British brand of soap and skincare products, designed for sensitive skin. The complete Simple® range has 18 products, including cleansers, moisturizers, eye care, and wipes. Simple® is sold in all mass retailers, drug stores, grocery stores.
Our clients wanted to work with Influencers across Canada who would create content highlighting the fact that Simple Skincare products are kind to skin and all Simple skincare products have no dyes, artificial perfumes or harsh chemicals that can upset your skin. They also wanted influencers to share how they use one or more of Simple Cleansing Facial Wipes, Simple Moisturizing Facial Wash, Simple Replenishing Rich Moisturizer.
We engaged 80 influencers across Canada to create two posts each over a period of 30 days. The influencers were requested to post pictures of the product highlighting how they could be used together in a skincare regimen. As part of the campaign, influencers created content ranging from unboxing videos, product usage, and product display. Influencers also posted a link in their profile with a call-to-action.