August 1, 2020

Swayer Spotlight – @ibake_memories

News Article

She’s currently residing in Toronto with her husband and son.

Her influencer journey began with food; although that was her first love, she was eager to share more of her life.

We’re so glad she did because not only do we get to add new recipes to our list, we can also add new travel destinations to our bucket list!

When she’s not influencing, she’s busy being a mad scientist. Seriously, her job is to teach science to high school kids!

She’s the science teacher you probably wish you had in high school – hip, cool, and totally with it. Get to know her below.

@ibake_memories

Swayer Card

Social

Instagram, TikTok

Category:

Lifestyle, Motherhood, Travel, Food

# Of Years as a PeerSwayer

1 year!

# of Campaigns

50+

Your IG in 3 words:

My creative outlet!

Hobbies

Cooking, painting, being a plant mom!

@i_bakememories
@ibake_memories
@i_bakememories

Why Did You Become A Content Creator?

I always loved sharing parts of my life with my friends, both online and offline. After I became a mom, I was so busy tending to a newborn, I did not have time to see my friends as I did before.

So I decided to open a public profile as a creative outlet and connect with like-minded individuals. This opened a lot of opportunities for me as I started working with brands soon after.

Where/how do you find inspiration to create new content?

It comes to me at the most random times! I have a list on my iPhone note app where I write it down as soon as I can and go back to it after.

Who normally takes your photos?

My husband takes most of my pictures.

What type of content generates the most engagement with your followers?

Posts where I share personal stories. Recently my plant stories have also gotten great engagement.

A lot of your content showcase your travel! Has it been difficult for you to create new content during the pandemic?

I usually take two big trips every year, once in the summer and once in the Winter. I miss traveling, but it was not hard to create content at home. You just have to get creative and use different corners of your house you wouldn’t otherwise.

What advice would you give to digital creators that want to be successful on Instagram?

Do not feel pressured to be someone you are not. You are enough! Instead of chasing numbers, have fun along the journey. Talk to your followers, make genuine connections.

How did you build your 5k following?

It took me 2 years to have a genuine following of 5k followers. But I enjoyed every second of these two years. Again, the joy of being a content creator is in the journey for me.

Do you want to continue with influencer marketing 5 years from now? If so, what do you want to have accomplished?

It is hard to picture life without Instagram because it has turned into a part-time job for me. I hope to continue making helpful and creative content, and meeting amazing people and brands along the way.

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