Swayer Spotlight – @_callmemariss

News Article

Mariss, a beauty service technician and body positivity advocate, is here to give us an insight into her world. She has earned her stripes within the nano-influencer community and has participated in 50+ beauty, fashion, and lifestyle campaigns. We got down to the nitty-gritty with this Quebecois to share her thoughts on being a nano-influencer!


What’s your typical day like?

I do my morning beauty routine by integrating some of the products I have to test while presenting some of them on Instagram story. Then I have lunch and go to work.

Around noon, I publish a photo with a caption that will provoke reactions. When I get back from work, I reply to all the comments under my new photo and open the packages I had received during the day.

Then I create content for my social networks and I respond to my emails. To finish, I have soup, I take my shower and sleep!

What’s your Instagram vibe?

My Instagram account is quite varied. I talk a lot about beauty, more specifically, make-up, skincare, fashion, and self-confidence. In fact, self-confidence is at the center of my message because I find it SO important that people should love each other as they are! I give a lot of space and energy to this subject.

Swayer Mariss selfie with hand on face

What has been your favorite experience as a nano-influencer?

Participating in media events is the most pleasant part of my job. What keeps me motivated is the direct contact I have with my subscribers. It makes me extremely proud that my subscribers trust my opinion and often ask me questions through DMs. Being an influencer for me is MUCH MORE than talking about products that I like, it is above all, being a role model to my subscribers.

What is the biggest challenge you face as a nano-influencer?

The biggest challenge for me as an influencer is time management. Normally, I have 2 jobs that take up a lot of my time, while maintaining a healthy social life, so I am only a part-time influencer. Sometimes, it’s difficult for me to make deadlines. However, I do the best I can to keep everyone happy!


What is the #1 key to success when creating content?

Photo quality! Even if the concept of your photo is cool, but the quality of your photo is poor, you will never succeed. People love beautiful photos and aesthetic. Unfortunately, if you don’t take the time to take great photos, you will have no success.

What are the three things someone starting as a nano/micro-influencer needs to know?

  1. Don’t take no for an answer
  2. Success takes time
  3. Not everybody will like you

Where do you want to be 5 years from now?

In 5 years, I would like to keep my influencer status. Of course, I would like to have a bigger community. However, above all, I want to keep in touch with my subscribers. This is what motivates me the most to continue. Certainly, I would like to participate in more media events and product launches, in addition to collaborating with major brands!


More Influencer Content

Everything Brands & Influencers Need to Know About Engagement Rates

For an influencer to be successful, they must have engagement. In this article, we'll & explain engagement, and why it's so crucial in today's online marketing.

December 6, 2022

What is a Micro-Influencer & Why Are They Important?

The influencer makes the campaign. After successfully managing 500+ campaigns across Canada and the USA, we cannot overstate how important your choice of influencer is to your performance online.

November 16, 2022

The Fundamentals of Influencer Marketing

If you are new to influencer marketing strategies, this article will help you understand the basics so that you can feel empowered to launch your first influencer campaign.

November 1, 2022

Last Minute Toronto Curbside Pickup Gift Guide

Have you made a list? And are you checking it twice? With Christmas arriving in less than ten days, will all of your gifts arrive before Christmas day?

December 17, 2020