What Do Micro-Influencers Post About?
Besides the black and white of their follower count, what else do you need to do or be in order to fit into this neat definition?
Not much, other than being a person who inspires others by posting engaging content on all the usual social media platforms. Here at Peersway, we manage influencer campaigns on Instagram, TikTok, Twitter, and more.
What do you think of first when you hear the word “influencer”?
If you’re like most people, you might conjure up images of the pretty Instagram model at New York Fashion Week or a fitness enthusiast showing their gains.
While there are plenty of those on social media, micro content creators’ sphere of influence can run the gamut of niches — from gaming and cooking, to DIY, makeup, art, tech, comedy, parenting, and more.
If you can think it, you can find someone creating content about it — which is a good thing for micro-influencer marketing campaigns. Variety means you can find a niche creator who aligns perfectly with your brand.