This article will examine the benefits of working with an influencer marketing agency like Peersway, and how it can help boost your online sales.
1) Agencies Discover Instagram Users Who Share Your Interests to Promote Your Brand
Finding the right way to find and use influencers to promote your brand at the beginning of an influencer marketing campaign will likely be the most challenging aspect of the process. If this is your first time going through the process, you don’t have any connections you can rely on to make the experience easier.
You need to get your feet wet by wading through the giant ocean that is social media in search of the kind of influencers who would be a good fit for your brand and then following that up by bombarding them with unsolicited emails to find out if they would be willing to collaborate with you on your brand.
By forming a partnership with a company specializing in influencer marketing, you can completely skip over this step. They already possess an enormous roster of Instagrammers and TikTokers who are accessible at the click of a button since they are an agency. Each of them has already been screened to ensure that they produce high-quality content, know the best photo editing tips, and actively encourage increased user participation amongst their audience.
You will be given a manager who is responsible for selecting the most qualified individuals to work on your campaign. This manager will base their selections on their extensive experience and the standard tools in the industry.
2) Communicating with Opinion Leaders is the Responsibility of Agencies.
The first point of contact isn’t the only thing that an agency will facilitate for you; they’ll do much more than that. A number of ad agencies provide fully managed campaigns, which indicates that they will do everything in their power to keep a positive working relationship with the Instagrammer you have chosen to work with. This includes negotiating reasonable rates and communicating your goals and content briefs to the other party. They will even monitor your engagement for content as it is being published live and will send payments to your influencer once they have published the post in which they have been endorsed.
Thanks to all of these oversights, your team can shave off a significant amount of time. You won’t get caught up in never-ending email chains discussing the prices of items or the relevance of certain topics. You can instead focus on the work that needs to be done, having faith that your agency is working in your best interest.
3) Agencies Provide Measurable Analytics
Reporting is an essential step in any marketing campaign, regardless of whether it focuses on influencer strategies or more traditional ones.
To calculate your return on investment, you will need to examine the scope of your campaign and the people who engaged with it. It tells you whether your campaign made good use of your budget or whether it did not have overall success.
When you work with an agency, they will measure KPIs for influencer campaigns in the form of easy-to-read wrap reports. This will allow you to know exactly how well your campaign performed across all social media platforms and whether or not it helped improve online sales. These insights, which are supported by data, can be of assistance to you when making future decisions regarding the budget for your next influencer marketing campaign.