Pros of working with Micro-influencers
Micro-influencers often charge far less than other social media influencers and renowned blogs.
The amount you charge as a content producer or influencer is determined by a number of factors. A sponsored post with just words or an image, for example, will cost less than a request for a 30-second video.
However, one of the most important elements is the number of followers. Working with micro-influencers at Peersway allows you to keep your influencer marketing spending under control while yet having a big impact on your target demographic.
Access to specific Communities
Micro-influencers typically lead micro-communities or smaller audiences with a strong interest in a particular topic or business. The channels where these specialized customers assemble, whether online or offline, are sometimes more difficult to identify and join. However, with the help of a micro-influencer, you may gain access to specialized groups, try outreach strategies, and achieve success.
More accepting of suggestions
Micro-influencers could be newer players in the market, and they use each encounter to grow their knowledge and build their own brands. They could thus be more receptive to project suggestions, helpful criticism, and alternative payment schemes (direct payments, free products, covered travel costs, etc.) to promote your products to their followers.
In contrast to “A-list influencers,” the micro-influencers you deal with are probably capable of managing themselves. (Consider well-paid influencers like Kim Kardashian, the Gee family, Eleonora Pons, etc.) It may be simpler for marketers to maintain control over campaigns and solidify connections as a result.
Better Engagement: As previously mentioned, the audiences of micro-influencers are typically far more engaged than those of large influencers with large followings since they have deeper interactions with them. Because of this, a company can choose to work with a micro-influencer rather than a huge influencer.
With this combination of pros, a brand agency working with multiple micro-influencers may achieve the same reach as working with a singular macro one but for nearly the same cost and with a much higher engagement rate.