THE SURVEY METHODOLOGY & FLOW
The survey was completed by 604 influencers located in both Canada and the US. While nano, micro, and macro influencers participated, it is skewed more towards nano (under 10k followers) and micro (10k-100k)influencers, reflecting the type of influencers brands primarily engage with.
The design of this report is crafted to follow an influencer’s experience from their initial search for clients to the wrap-up of a campaign, providing insight into influencers’ preferences and expectations at every stage.
WHERE ARE INFLUENCERS LOOKING FOR OPPORTUNITIES?
As the influencer industry has grown, influencers have been given more choices on how they go about securing partnerships. So where do they look for partnership opportunities?
We asked influencers their preferred method of finding work -Through a talent agent*, an influencer marketing platform**, or flying solo?
*Talent agent: An agency or manager who handles all communications and proactively searches for business opportunities for their roster.
**Influencer marketing platform: A company where opportunities are provided with a set budget and influencers can apply through a platform.
We discovered that influencers are four times more inclined to work with an influencer marketing platform than a talent agent. Nearly half (49%) of respondents prefer working with an influencer marketing platform. This information, coupled with additional findings we’ll delve into further within our report,
indicates influencers’ inclination towards efficiency. This efficiency applies to brands too.
The second most popular method of finding opportunities is working alone, with 39% of influencers choosing this option. Influencers are entrepreneurial by nature, so this comes as no surprise. Lastly, talent agents were the least popular choice at only 12%. But if we look at our report’s demographics, a small percentage
of respondents are macro influencers, with whom talent agents make the most sense.
For brands, if you are looking to activate a large group of influencers, an influencer marketing platform would be your best option. If you are looking to work with a small group of influencers, reaching out directly can be equally successful. And if you’re looking to engage with high reaching micro and macro influencers or influencers who have a TV presence, talent agents are a great solution.