Why We’re a Nano Influencer Marketing Agency
We’re proud to be a nano influencer marketing agency. This means we work with a specific type of content creator, specifically someone who has 1,000 to 10,000 followers.
While these numbers may pale in comparison to Kylie Jenner’s 372 million follower count, we like to remind you that it’s quality, not quantity, that matters.
Here’s the kind of quality you can expect from nano influencer marketing:
Unlike Kylie Jenner and other mega influencers, nanos are everyday people. They’re more like an online friend you can trust to show up on your screen every day.
Nanos haven’t bought followers like some people or gained them simply by being famous. They’re everyday people who have earned their audience, one follower at a time, through genuine interactions.
Unlike the biggest stars on Instagram, nanos interact with their followers, answering individual mentions, comments, and DMs. This authentic engagement encourages their followers to interact even more.
Nanos have hand-built their empire by cultivating a unique brand and producing engaging content. Each hard-earned follower means more to them, so they aren’t willing to throw it all away by posting out-of-touch advertising.
They won’t threaten this brand with the wrong partnership, so they wind up working with companies who closely align with their content and personality. Their followers know this, so they’re more willing to take their endorsements at face value.
Some of the biggest brands in the world invest serious marketing dollars in influencer marketing. Your small business may have a fraction of this budget, but don’t worry — you don’t need to drop millions of dollars to get started.
With four pricing options, we offer cost-effective solutions that partner you with the right influencers for your small business.
All told, these four perks come together to deliver impressive engagement rates. While 1–2% may be the industry norm, Peersway-led campaigns consistently deliver higher engagement rates thanks to our managers and nano influencers. Our work with Burnbrae Farms, for example, snagged a 9.67% engagement rate in a single campaign.