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Are you ready to step your content game up in 2021? We’ve asked our most prominent nano-influencers for their secret sauce on what’s driving their engagement and their answer has always been “produce high-quality content”.
Building an always-on strategy may be one of the top influencer marketing challenges, but its benefits are tenfold. Always-on influencer marketing involves partnering with influencers for the long term instead of running a one-off campaign.
For a while, brands have been using reach as a major criterion in their influencer search. Yet this doesn’t always pay off for every type of brand or campaign, as massive reach doesn’t guarantee that you’ll reach the right people.