As an influencer herself, she is already familiar with the power of influencer marketing for brands. However, when asked what she would have done differently, retargeting her influencer marketing strategy would be at the top of the list.
“I would do a lot of things differently, but I think I would’ve started my influencer marketing more local in my targeting, rather than going for the bigger influencers just because of their following size. I spent a lot of money that way without a return on investment when in fact my greatest successes and partnerships have come from the micro and macro influencer space.”
Believing in your business is the true driving force behind all successful businesses. Every entrepreneur we’ve come across have all experienced fear, exhaustion, and that voice in the back of their head constantly telling them to give up.
With everything that 2020 has brought so far, Taylor’s business’s future was threatened. In a true entrepreneur’s fashion, she utilized the last few quiet months to re-strategize her game plan to reposition her B2B & B2C business.
“To be completely honest I was scared that there would not be a future for Cup of Té. At the beginning of the year I genuinely thought that I would have to close my doors before December, but now I see a true unwavering potential in my brand becoming a global force. I hope to eventually open up boutique stores in every major city and bring another dream and experience in my head to consumers once again.”