How did you build your 9k following?
Engagement, Engagement, Engagement! I’m not just mindlessly scrolling on Instagram! I’m actively commenting and liking other people’s posts, as well as trying to discover new accounts!
It’s definitely a slow process, so don’t rush it. I built up my audience the wrong way when I started by doing engagement pods and giveaways, and that was the biggest thing I regret!
Although I did have a lot more followers, they were fake and unauthentic, so I had to do a cleaning spree when I decided to really get serious about content creation in which I probably blocked 3k bot accounts. Trust in the process!
If you had a chance to restart your influencer marketing journey, what would you do differently?
Never join engagement pods, or spend money on giant loop giveaways. I’ve done both and they are so not worth it! We all make mistakes when we first start and I think I was just so focused on vanity metrics like follower numbers that I didn’t care about the quality of my audience.
It’s a hard and long road to recover from creating inauthentic audiences!
Also, Lightroom presets are your best friend! Before I discovered presets were a thing, editing was a nightmare, and I didn’t understand how people could create such cohesive feeds! Having a visually pleasing feed definitely helped me gain more love on my account.