Give us the tea on your content strategy!
I don’t really have a content strategy established! I just try to be as consistent as possible and follow my analytics. I post when my followers are on the app and I try to pay attention to what types of content they like to see and share that!
For me, I find it best to post between 8:30-10 am every day. I mainly share posts with me in them and I don’t go crazy with edits, just some quick Lightroom adjustments.
In your opinion, how do you measure the success of a post?
Mainly engagement with followers, not just likes, but comments, DMs, and questions. When somebody messages me and says they too visited a place or tried a product because of my content, I really feel like I am providing value for them.
What are some challenges you have faced as a BIPOC influencer?
Mainly campaign opportunities, I often feel like black women are not marketed to and are not used as a means to market products! I find many brands and PR companies do very little to build relationships with black creators for products other than “black hair products”.
I think we have a long way to go for better inclusion on campaigns, as they really help influencers and brands to grow. The more you do, the more content you have, the more resharing occurs, the more your following grows. It’s all connected.
What has been your favorite experience as a content creator?
I love doing travel/experiential content and foodie content! But skin and beauty for me are always such a treat especially with my skin concerns, I get beyond excited whenever I collab with spas and aestheticians!
What has been your favorite brand collab?
I love collaborating with all brands, but I think my favorite is when I get to collaborate locally, so working with Craftnadian and other local businesses makes me so happy to be able to help build up micro brands!