We Specialize in Nano Influencers
When looking for someone to help improve your digital campaign, there are numerous types of influencers to look for as a brand.
- Nano: 1,000-10,000 followers
- Micro: 10,000-50,000 followers
- Macro: 500,000-1,000,000 fans
- Mega: 1,000,000 or more followers
While macro and mega content creators are anticipated to be celebrities with global brand awareness, nano influencers are ordinary people who have a higher number of followers than the average person.
Here’s why we specialize in smaller influencers.
Better ROI for your Business
A solid return on investment is required for any successful campaign.
A firm generally earns significantly more in return for every dollar invested in influencer marketing strategies. Because of nano influencers’ higher engagement levels and cheaper fees, you’re likely to get an even stronger ROI for your campaign.
A large fan base comes at a high cost. Because one macro influencer costs the same as 15 nano influencers, focusing on smaller accounts provides your budget more breathing room.
You might work with a small group of content providers to keep your costs low when you’re just starting started.
Smaller Influencers have taken the time to build long-term relationships with their fans. Because of their relevant cachet, their admirers connect with their stuff more and making them more efficient influencers for you.
While micro influencers typically have a higher interaction rate, professional influencer marketing firms frequently outperform this norm when developing nano campaigns. Certain campaigns can even reach double digits.
These organizations may make such lofty claims because they are successful in recruiting the greatest supporters for your cause.
Authenticity is a big deal on social media. While most people on Instagram ignore typical marketing postings — 96% of consumers distrust advertisements — they are prepared to listen to what nano content producers have to say. This is because they are everyday people who create genuine material.
They aren’t just some star promoting the latest company that will pay them a million dollars. Nanos may not be able to support themselves just as influencers. Nano content creators are perceived as more legitimate and relatable providers of information about businesses, products, and services because they may have a day job.