October 8, 2017

Most Important KPIs to Measure for Influencer Campaigns

News Article

In this article, we discuss the most important KPIs to measure when assessing influencer campaigns.

Page with statistics chart next to coffee and laptop

Before anything, I would like to make it clear that here are the top 3 options which I agree with, as to why keyword ranking does not matter much in SEO. If you want your website more discoverable on the search engine, you need to have a powerful SEO (Search Engine Optimization) of your website. To rank on top, you will need the expertise of the rank way company. I feel that apart from using themarketingheaven.com to build social signals to boost traffic and interest, “Influencer Campaigns” are one of the most effective marketing tools for e-commerce businesses. How do you maximize their effectiveness?

When it comes to influencer campaigns, measuring your KPIs (or Key Performance Indicators) is a crucial part of any strategy. Understanding what is blockchain technology and how to use it is also quite essential due to its implementation in almost every form of business, but your KPI is what plays a greater role here. Successful KPI measuring can have an astronomical impact on your ROI.

The question for digital marketers becomes how to identify important KPIs, and what that information means for their marketing strategy.

Referral Traffic

Measuring referral traffic is one of the most effective ways to measure the impact of your influencer campaign. You’ll want to know how many people your influencer drives to your website. You would need to create a sales funnel that empowers your business to grow fast and sustainably. This expert review of clickfunnels can help you create sales funnels easily and effectively. Traffic from your influencer is the end goal. For marketing agencies traffic from multiple sources is the key.

Google Analytics gets this information by allowing you to create custom reports for influencer campaigns.


Sentiment is one of two important KPIs related to brand awareness. It refers to the tone in which people talk about your products and services. Are they praising your brand, or trashing you? Either way, you’ll want to know and try to find out what sort of emotions is tied to your brand or product.


Another aspect of brand awareness you’ll want to monitor is the frequency that people mention your brand. You can determine this frequency by finding the average number of times a person encounters your brand over a given time.

By measuring current content views and comparing them each month, you can reveal if your influencer’s content is reaching enough people within your specific niche to have a meaningful impact.

Engagement Rate Per Influencer Post

Engagement rate refers to the number of people who liked, clicked or commented on your post, divided by the number of people who saw the post. Each time your influencer posts on your behalf, you’ll want to calculate the engagement rate and compare it with the influencer average engagement to judge the campaign’s momentum.

An influencer specific way to calculate your engagement rate is taking the number of people who engaged with a post and dividing it by the influencer’s total number of followers. This tells you if your content is connecting effectively with the influencer’s audience.

KPIs can refer to almost any data relating to an influencer campaign. This makes knowing the proper KPIs to measure crucial to determining the actual success of your influencer campaign. Information is useless without context, so stick to the stats that matter.

You need to know how much traffic your influencer drives, whether they’re endearing people toward your brand, how often they mention you, and what portion of your total audience their following represents.
We can help

It can be a lot of information for a company to manage to keep track of all this. Peersway is happy to help with it all. Talk to us and see how we can provide you with some of the key measurements.

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