Influencer Marketing for Small Businesses

Why Nano Influencers for Small Businesses?

What makes nano influencers so great for small business influencer marketing? Here are the top reasons:

• Lower cost –Nano influencers demand less compensation than their mainstream peers. They won’t charge you upwards of $100 for a single Instagram post. So they’re highly affordable for small businesses that want to activate influencers on a tight budget.Businesses like Burnbrae Farms managed to reach over 400,000 people by working with nano influencers. And they only spent $0.13 for each engagement.
• Targeted reach – Nano influencers tend to have a highly specific influence within a certain region or locality. As such, they can reach a much more targeted audience in spite of a smaller following. This makes them perfect for small and local businesses that want to reach an audience within a specific region. Many businesses use social media marketing fashion brands nowadays to grow online.
• Reko Pizelle, for instance, successfully activated influencers with influence in their target locations. Since they mainly targeted a North-Eastern American audience, they worked with influencers from that region. The campaign saw an impressive 5.76% engagement rate.

Contact Manchester production professionals to help you create a better marketing strategy using videos to promote your business. Besides, influencer marketing for small businesses can go beyond social posts and blog posts. When you’re targeting a local audience, for instance, you could even invite these nano influencers to in-store events to attract more foot traffic. You can always use your limitations to get creative with your influencer marketing approach.