Nano Influencer Marketing

Influencer Marketing for Brands and Agencies

Reach millions of engaged customers across North America and scale your brand with Peersway.

With an expansive network of nano influencers across Canada and the US, our influencer marketing agency creates seamless, cost-effective campaigns that connect with audiences.

Fully-Managed Influencer Marketing Campaigns

Influencer Campaigns for Brands and Agencies

Peersway is the premier influencer marketing agency in Canada, specializing in fully managed social media campaigns for brands across North America.

Our influencer management agency takes care of everything from finding the right content creators to ensuring that your campaign delivers the best possible results so that you can focus on building your business.

Learn how our global influencer agency can help you reach a new level of brand awareness with our fully managed engaging and dynamic social media campaigns.

Reach thousands of Nano Influencers with Peersway!

Peersway is your one-stop shop for influencer marketing. As a full-service influencer marketing agency in Canada and the USA, we help clients optimize their social media campaigns and grow their audience engagement and provide guidance every step of the way.

We are proud to have an expansive and growing network of thousands of nano influencers that are eager to work with brands and create engaging, unique content for their audiences. Our diverse influencer community is perfectly suited for brands looking to work with a variety of content creators amongst different niches and industries.

Our Canadian nano influencer agency specializes in building authentic relationships with today’s up-and-coming content creators to design brand-specific campaigns that genuinely engage with their audiences and highlight the unique benefits and features your brand has to offer.

Learn how our digital influencer marketing agency can help you take your engagement to the next level.

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@jseidl13
@lesleyannparris

Why choose Peersway?

Work Only with Vetted Influencers

Our team reviews each influencer profile before approving them to our platform.

Opt-In Network

This means that influencers have voluntarily signed up for our service and we don’t scrape influencer information online to inflate our network size.

Focus on Nano Influencers

Unlike other agencies, we focus on content creators that have closer relationships with their audiences and can deliver higher engagement for brands.

150+ Campaigns Across Canada and USA

Our influencers have experience in creating content for hundreds of brands across different sectors.

User-Generated Content At Scale

Instead of working with a handful of big influencers, work with hundreds of nano influencers for the same cost.

Affordable Pricing for Brands and Agencies

Our unique pricing model helps brands and agencies save on average up to 40% of their influencer marketing cost.

How We Manage Influencer Marketing Campaigns

1. Launch Campaign

We work with clients to gather campaign requirements and launch campaigns on our platform.

2. Source Influencers

Our team sources Instagram influencers with high engagement rates across North America.

3. Track Campaign

Our clients can track campaign progress and review content as they go live to ensure compliance.

4. Report Performance

We prepare a wrap report for clients and process payments for participating content creators.

Nano Influencer Success Stories with Big Results!

At Peersway, we help today’s brands reach new levels of user engagement and revenue with our experienced nano influencer marketing strategies.

With our vast knowledge and experience as a top influencer marketing agency, we provide our clients with a stress-free experience in nano influencer marketing and deliver the best possible results.

As a growing influencer marketing agency in Canada and the US, we’ve built strong relationships with both our clients and the influencer community. We’ve worked with clients across several industries, ranging from health and wellness to technology, to create full-scale campaigns that provide real-time results.

Check out our case studies to see how our ​​nano influencer agency has helped our clients reach their goals!

1.5M
Total Reach
40
Influencers
6.1M
Total Reach
150
Influencers

Client Impressions

We were able to reach hundreds of thousands of Canadians through the nano-influencers — something that we would not have been able to do alone.
Sarah Jamal
Communications Manager, Environmental Defence
They make running an influencer campaign really easy as they coordinate everything and shortlist the candidates for you.
Meryll
CEO, Mint Smilebar

Frequently Asked Questions About Influencer Marketing

What is influencer marketing?

Influencer marketing is marketing that leverages digital content creators’ followings to promote a business, product or service to their curated followers or subscribers. Through this type of collaboration, businesses can build their brand awareness, gain new customers, and increase their revenue.

Influencer marketing typically involves partnering with content creators and marketing agencies to create engaging content to endorse and market a brand’s goods or services.

What are the benefits of nano influencer marketing?

While marketing using macro-influencers has been a traditional approach in the space, nano influencer marketing is a strategic new way for brands to reach consumers. These are just some of the benefits that can come with working with a network of nano influencers:

Added Authenticity

Nano influencers are more than social media personalities. They are an opportunity for brands to market their products or services with greater authenticity. Content creators with a more compact following are often more engaged with their followers and looking to build long-lasting relationships with brands.

Increased Engagement

A successful nano influencer marketing campaign brings a new level of engagement and awareness to your brand. When you select the right influencers for your campaign, you can gauge how their followers feel about your products or services and utilize that data to improve your brand.

Cost-Effective

In most cases, the cost of 10-15 nano influencers is equal to one macro or mega-influencer. With nano influencer marketing, brands can streamline their budget without sacrificing audience participation and increased revenue.

What are the types of influencers?

There are five categories of influencers that are used by brands looking to increase their engagement and revenue.

Nano Influencers

Nano influencers are social media users with a follower count between count one and 10 thousand. Influencer marketing companies like Peersway use nano influencers to create authentic engagement through these influencers with more dedicated followings. These content creators are often the most committed to providing quality content while building lasting relationships with their followers and the brands they work with.

While other influencer marketing companies may focus on macro or mega influencers, Peersway leverages the close-knit relationship between nano influencers and their followers to establish highly targeted campaigns.

Micro-Influencers

Micro-influencers are categorized as influencers with a range of 10 thousand to 50 thousand followers. Like nano influencers, they offer a more personalized approach to content creation. Working with a micro-influencer marketing agency can often offer more consistent user engagement and guaranteed revenue to their brand partners.

Mid-Tier Influencers

Mid-tier influencers find themselves in the middle of the spectrum, offering anywhere between 50 to 500,000 followers. Their prices are still more cost-effective than macro and mega influencers but are higher on the scale than their nano and micro counterparts.

Macro-Influencers

This group of influencers are considered well-known social media personalities, with a significant follower count ranging from 500,000 to one million. While they offer a larger audience, their services come with a higher price tag which may not be ideal for brands looking to streamline their marketing costs.

Mega Influencers

At the top of the list are mega influencers, which would be considered Instagram celebrities that have amassed a following of over one million. While they offer a broad audience appeal, they are the most expensive content creators to partner with.

What is the difference between nano and micro-influencers?

While both nano and micro-influencers offer a range of benefits to brands looking for effective social media marketing solutions, there are important differences between the two.

Nano influencers offer anywhere from one to 10 thousand followers. While these accounts may not have the broad audience of a macro or mega influencer, they are known to provide higher levels of audience engagement. Their relatability and accessibility are key in their approach, and they are often the most eager to create quality content to help further their brand and to maintain long-term relationships with their brand partners and marketing agencies.

Micro-influencers operate with a follower count that ranges from 10 to 50 thousand. These content creators provide a similar level of engagement to nano influencers. However, their rates are often higher and may not be ideal for brands looking for cost-effective influencer marketing in Canada and the US.

How does influencer marketing work?

The way influencer marketing works is that a brand will team up with an experienced nano influencer agency in the US or Canada to connect with a network of influencers who can create optimized campaigns and social media content. This approach to marketing has become more and more common as more businesses are opting to work with influencers with engaging followings to reach consumers more authentically.

When you work with our nano influencer agency, we will work directly with each influencer to negotiate their rates, communicate your brand’s vision and aesthetic, and monitor each campaign as it goes live. Each campaign will result in a performance report so clients can determine the success rates of each piece of content.

Why is influencer marketing important?

Influencer marketing provides an alternative approach to traditional marketing strategies by strategically utilizing consumers’ social media interests to promote a brand.

Today’s consumer market is primarily driven by virtual views and clicks, and content creators have become a creative way for companies to build their brand, increase audience engagement, and generate more revenue. A nano influencer can add a level of authenticity to your campaign that you can’t get through traditional media marketing by speaking directly to their core followers.

What is the role of a nano influencer marketing agency?

A professional influencer marketing company will act as the liaison between your brand and the micro or nano influencers that they work with.

Working with an experienced influencer marketing agency in the USA and Canada like Peersway is the first step to creating top-quality content for your brand. We take the weight of content creation off your shoulders and bring a team of nano influencers on board to promote your products and services through authentic audience engagement.

Our company provides fully managed campaigns, which include sourcing and onboarding influencers, negotiating rates, managing communication, monitoring live content, and preparing performance reports. We’re committed to delivering an efficient and enjoyable influencer marketing experience with measurable results.

How much does nano influencer marketing cost?

At Peersway, we offer four influencer marketing pricing options that offer cost-effective marketing solutions. Each plan includes a dedicated campaign manager, influencer compensation, and monthly reports.

Our customized plans are subscription-free and do not include set up or activation fees.

Get in touch with our experienced influencer marketing agency in Canada or the USA to learn more.

Where does Peersway offer influencer marketing services?

Peersway’s influencer management agency is available to clients in Canada and the US. We offer our customized nano influencer marketing services in Toronto, Miami, NYC, Los Angeles, and Vancouver.

How can I get started with Peersway’s nano influencer agency?

If you’re ready to elevate your marketing opportunities and reach a new level of consumer engagement, trust our experienced influencer management agency to help you take the next step.

Influencers

Create an account with our nano influencer agency today and take the first step to become a part of our network. Create a profile with your Instagram handle and demographic details and our team will vet your account and notify you if you’ve been approved.

Brands

Whether you’re looking to promote a new product or introduce your brand to a new audience, trust our influencer marketing agency in Canada and the US to connect you with content creators that can lend authenticity to your campaign.

We’re available in person at our Toronto office, by phone, or by email. Contact our team today to get started.

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