April 2020

Burnbrae Farms: EGGS2GO!

Case Study

For over 70 years, the Hudson family has been producing eggs at Burnbrae Farms. In that time, the Burnbrae Farms family has grown into a much larger group of passionate farmers and employees who remain dedicated to supplying eggs to all Canadians.

@joanniefillionphotos
@natalie_adele
@mlle.sisi

What They Wanted

Peersway was asked to launch a campaign to promote and raise awareness for EGGS2GO!, prepared eggs from Burnbrae Farms.

What We Did

We engaged 48 influencers across Canada to promote EGGS2go! from Burnbrae Farms. The influencers were required to go to the grocery store and redeem full-value coupons for the products. Pictures posted showcases how convenient the EGGS2go! is. Our influencers found that it made a quick and healthy snack, as well as an easy addition to a meal.

@marie.claude.l

Campaign Results

50
Influencers
97
Instagram Posts
415k
Total Reach
40k
Total Engagements
9.67%
Engagement Rate
$0.13
Cost Per Engagement

Our influencers can effectively promote your brand by creating authentic and engaging content. Contact us today to get started!

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