Reko Pizzelle was founded in 1958 by Ces Nucci, he wanted to bring pizzelle cookies from Italy to North America. Reko Pizzelle manufacturer over 2 million pizzelle cookies a day, and is available in 13 flavours.
What they wanted: The client wanted Peersway to source US influencers living in North Eastern America such as Connecticut, Delware, Maryland, New York, Pennsylvania, for this campaign to raise awareness of Reko Pizzelle in the US. They wanted to highlight that their products are low in calories, perfect for a light snack, and available in many flavours. Additionally Reko Pizzelle wanted influencers to share their summer recipes with Reko Pizzelle’s pizzelle cookies.
What we did: We collaborated with 34 influencers, some to create one Instagram post and some to create two Instagram post and at least one Instagram story on their feed. Many influencers ended up posting more than one Instagram story, and showed off their creativity by including Reko Pizzelle into their ice cream treat and incorporating them into their busy lifestyle.
Photo Credits: @happilyeveraleah, @givemeallthepretties, @meg_ashworth, and @singerinkitchen.