Micro-influencers are powerful influencers to utilize for your business’s next campaign. However, with their smaller following, it can be trickier to find them compared to a massive internet celebrity. With that in mind, here are some ways to more easily find influencers online.
You’ve definitely heard of influencer marketing, but have you considered utilizing micro-influencers to promote your company online?
Micro-influencers have smaller networks of a few thousand people, whereas influencers are often celebrities or social media superstars with a million or more followers.
Micro-influencers are rarely public people, although they are usually well-known on social media in their field. Despite their smaller networks, the importance of micro-influencers is that they typically have higher engagement rates, making them an excellent choice if authenticity and personal touch are crucial components in your marketing effort.
How do you locate the right micro-influencers for your brand? Here are several approaches you can take to find micro influencers online.
Sometimes instead of searching high and low for the right answer, one can be waiting for you at your own front door!
Your personal social networks are frequently the greatest location to begin your search for micro-influencers. If your company or brand already has an established presence on social media, search through your lists of fans or followers for anyone with 1,000 to 10,000 followers. Next, examine the profiles of these notable social media individuals to see which ones share content that is relevant to your brand’s messaging.
Hashtag research is an excellent method for locating micro-influencers who are already interested in items and services similar to yours. Search for relevant hashtags to uncover the accounts that are sharing the most engaging tagged content. Choose your hashtags carefully; rather than following the latest trend, seek for hashtags that are very relevant to your brand.
A great shortcut in searching across platforms is to search a hashtag on google, which will pull up results from cross-platform social medias such as Twitter, TikTok, Instagram, and more, allowing you to cut down time in your search for relevant influencers.
For studying hashtag activity across all social media platforms, Google is your one-stop shop. If you’re looking for hashtag trends on a certain social media site, you may narrow your search by including site:twitter.com in your search query. Going to Google is a terrific method to rapidly see what’s happening across all social media platforms and acquire information that can help you refine your search.
Finding the right social media influencers for your campaigns can be difficult and take up a lot of time you may not have. Luckily, Influencer Marketing companies (like us!) exist.
Unfortunately, attempting to conduct this specialized marketing method on your own may not yield the intended results. If your team lacks experience managing influencers, they may lack the necessary skills and understanding to run a successful campaign.
As a reputable firm, we already have a large network of influencers across all platforms ready to work on your campaign right away. Each one has been previously validated to guarantee that it provides high-quality content that can help improve your engagement rates on social media.
Our company will not only initiate contact on your behalf but will also offer fully managed campaigns, meaning they will take all reasonable measures to maintain your Instagrammer’s satisfaction. It includes negotiating reasonable costs, outlining your objectives and content briefs, and more. They even keep an eye on content as it is created and pay your influencer once their post of support has been shared.
Your company will benefit greatly from all of this careful attention to detail in terms of time savings. No lengthy email threads debating costs or substance will ensnare you. This allows you to focus on the responsibilities at hand with the assurance that we’re looking out for your best interests.
Regardless of how you find your influencers, don’t be distracted by an influencer’s number of followers or the number of deals with other well-known companies: if they don’t share your brand’s values, the collaboration will appear phony, and customers will notice, and thus it is important to find the right influencers.
Consider an influencer’s job, how it has evolved over time, the issues they support, and their view on life. You’ll also want to find an influencer who knows how to post original and engaging photos for their content. When an influencer does not share the vision of a brand with which they are affiliated, both parties suffer a loss of credibility.
People can understand that a relationship is natural when there is a shared set of beliefs and values. The promoted product should appear to be something the influencer would use or recommend.
Our influencer marketing company uses a large network of nano influencers located across Canada, the United States, and the United Kingdom to provide smooth, affordable programs that engage audiences.
From identifying the appropriate influencers to guaranteeing that your campaign achieves the best results, our campaign managers handle it all.
We take pride in our vast and expanding network of nano influencers, which includes thousands of people who are willing to collaborate with companies and develop compelling content for their audiences. Our varied community of influencers is ideal for marketers wishing to collaborate with a range of content producers across various areas and sectors.
To learn more about how we can help you expand your business and connect with millions of active customers across North America, get in touch with us right away.
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