You’re launching your first influencer marketing campaign but you’re stuck on the most important step – finding influencers to work with.
For a while, brands have been using reach as a major criterion in their influencer search. Yet this doesn’t always pay off for every type of brand or campaign, as massive reach doesn’t guarantee that you’ll reach the right people.
What we look for in our users? There are several things that we and our brand partners are looking for when they review influencer profiles.
In this article, we discuss the most important KPIs to measure when assessing influencer campaigns.
We are very excited to announce the launch of Peersway in Canada. Instagrammers can now join Peersway and get paid to promote their favourite brands on Instagram.