For a while, brands have been using reach as a major criterion in their influencer search. Yet this doesn’t always pay off for every type of brand or campaign, as massive reach doesn’t guarantee that you’ll reach the right people. That’s where nano-influencers come in.
Read this post to learn all about nano-influencers – from nano-influencers definition to the benefits and challenges of nano-influencer marketing.
For a better understanding of who nano-influencers are, you should first understand their place among the different types of influencers:
So if nano-influencers can’t reach more than 10,000 people, why should you work with them?
In spite of their smaller reach, nano-influencers have a very specific niche audience. Their following could comprise of people from a specific location and/or who share the same niche interest. So they have:
With that said, nano-influencer marketing isn’t necessarily viable for everyone. Since they have a smaller, highly specific reach, it may be difficult to get mainstream popularity. So if your campaign goal involves reaching a massive audience, nano-influencers may not be the right choice.
Nano-influencers are the solution to the declining trust in influencers, as they are authentic and highly engaging. And even though they have limited reach, you can still work with multiple nano-influencers to get bigger results.
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