Softlips™ unique waterproof formulas, juicy flavours derived from natural ingredients, and lightweight packaging make it the go-to lip balm, anytime, anywhere.
What they wanted: The client wanted Peersway to source Canadian influencers to promote Softlips SLIMS lip balm that comes in a variety of different flavours. They wanted the products to be clearly visible, especially since the packaging stick is new and coloured (previously all flavours were a white stick).
What we did: We collaborated with 20 influencers, creating one Instagram post and at least one Instagram story to promote Softlips SLIMS. Our influencers loved the colourful sticks, and while some influencer featured their favourite flavour, some others showcased all the variety. They also shared the lip balm benefits to their audience – contains SPF 20, Vitamin E, and very moisturizing!
Photo Credits: @janiicew, @brainsandbronzed, @thestylebequest, and @jseidl13
Cost Per Engagement
Instagram Story Views
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