QuickBooks have partnered with GoFundMe to start The Small Business Relief Initiative. Through this initiative, small businesses can create a fundraiser on GoFundMe where they’re able to share their story and request financial support to help cover employee-related and business expenses due to being affected by COVID-19.

What they wanted: The client wanted Peersway to source Canadian influencers to promote small businesses that have been affected by COVID-19 by leading their audience to a link where small businesses can sign up for a GoFundMe platform, or where people can find a small business to donate to.

What we did: We collaborated with 35 influencers, creating one Instagram post and at least one Instagram story to promote QuickBooks’ Small Business Relief Initiative campaign. Some of our influencers show support to their favourite small local businesses, while others urge their audience to donate businesses affected by COVID-19

Photo Credits: @marc.gamboa, @justjenp, @thetestingcrib, and @oh_boymama


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