Environmental Defence is a leading Canadian advocacy organization that works with government, industry, and individuals to defend clean water, a safe climate and healthy communities.
What they wanted: The client wanted Peersway to source Canadian for this campaign to drive awareness for the Canadian Federal Elections. Environmental Defence wanted influencers to share who we vote for matters, not just for our country but for out future and the health of our planet.
What we did: We collaborated with 52 influencers, creating one Instagram post and at least one Instagram story using One Vote One Earth’s story sticker. Influencers shared why voting for the environment matters and shared a personal story.
Photo Credits: @meleerah, @andya_b, @bentomomma, and @phoenixstafford.