The One Earth One Vote initiative was spearheaded by 12 Canadian environmental organizations but has since grown to include famous Canadians, scientists, and concerned people of all ages. This non-partisan movement is encouraging Canadians to consider environmental issues when casting their votes in the 2019 federal election. To date, more than 4 million Canadians have seen, engaged with or posted online content about #OneEarthOneVote.
What they wanted: The client wanted Peersway to source Canadians for this campaign to drive awareness for the upcoming Canadian Federal Elections. The Strathmere group wanted influencers to share who we vote for matters, not just for our country but for our future and the health of our planet.
What we did: We collaborated with 52 influencers, creating one Instagram post and at least one Instagram story using One Earth One Vote’s story sticker. Influencers shared why voting for the environment matters and shared a personal story.
Photo Credits: @meleerah, @andya_b, @bentomomma, and @phoenixstafford.