April 25, 2020

Swayer Spotlight – @carolina.arts

News Article

This artsy Latina mom is here to add color and positivity to your world. Originally from Venezuela, residing in Lorraine, Quebec, she loves to sprinkle colours everywhere she goes. When she’s not teaching Spanish and art in primary school, or hanging out in cute coffee shops, she is out discovering new colourful corners in different cities to bring to your screen.

Here to bring a pop of colour to your day, meet Carolina!

@carolina.arts
@carolina.arts

Where do you find inspiration?

Instagram is an immense source of inspiration. I also love reading and looking at magazines, visiting art exhibitions, discovering new cafés and new mural are essential for me.

What are your creative outlets?

I keep art journals, editing photos and I love my redecorating corner at my house. I also dance flamenco!

Why did you get into in influencer marketing?

I have been blogging for 4 years now. So, when I started my Instagram account, potential collaborations started to happen very organically and naturally.

Swayer Carolina in front of blue wall art
@carolina.arts

What has been your favorite experience as a content creator?

I had the opportunity to do a campaign with my daughters for a technology brand and I loved how they truly enjoyed the experience. It was a family teamwork.

What is the biggest challenge you face when working on campaigns?

The balance between what clients want and what my followers need/expect from me.

@carolina.arts
@carolina.arts

What is the #1 key to success to generate engagement?

My community is the key. I talk to them every day and I answer all comments. I truly value their opinion and time.

Last and not least, what are your favorite photo-editing apps?

I love editing my photos and I use A Color Story, Snapseed, and Lightroom.

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