April 25, 2020

Swayer Spotlight – @carolina.arts

News Article

This artsy Latina mom is here to add color and positivity to your world. Originally from Venezuela, residing in Lorraine, Quebec, she loves to sprinkle colours everywhere she goes. When she’s not teaching Spanish and art in primary school, or hanging out in cute coffee shops, she is out discovering new colourful corners in different cities to bring to your screen.

Here to bring a pop of colour to your day, meet Carolina!


Where do you find inspiration?

Instagram is an immense source of inspiration. I also love reading and looking at magazines, visiting art exhibitions, discovering new cafés and new mural are essential for me.

What are your creative outlets?

I keep art journals, editing photos and I love my redecorating corner at my house. I also dance flamenco!

Why did you get into in influencer marketing?

I have been blogging for 4 years now. So, when I started my Instagram account, potential collaborations started to happen very organically and naturally.

Swayer Carolina in front of blue wall art

What has been your favorite experience as a content creator?

I had the opportunity to do a campaign with my daughters for a technology brand and I loved how they truly enjoyed the experience. It was a family teamwork.

What is the biggest challenge you face when working on campaigns?

The balance between what clients want and what my followers need/expect from me.


What is the #1 key to success to generate engagement?

My community is the key. I talk to them every day and I answer all comments. I truly value their opinion and time.

Last and not least, what are your favorite photo-editing apps?

I love editing my photos and I use A Color Story, Snapseed, and Lightroom.

More Influencer Content

Your Guide to Influencer Marketing Metrics

How can you be sure you're getting the most out of your influencer marketing campaigns? The following is your guide to Influencer Marketing Metrics.

March 15, 2023

How Influencer Marketing Can Help Your Company Launch a New Product

Successful product launches require influencer marketing. Like any marketing strategy, an influencer strategy must be developed first. Here's a look at how!

March 2, 2023

Marketing Strategies for Micro and Nano-Influencers

An influencer is someone who can persuade, write captivating captions, and produce engaging content. Here's how to establish an effective influencer marketing strategy for your target demographic.

February 20, 2023

Tips For Working With Influencers

It can be tricky navigating how to work with influencers online. Here’s a guide to help guide you in the right direction!

February 5, 2023