Full of personality, this morning radio host for Bell Media – Rouge FM Montreal, is here to give the low down on her experience as a mommy nano-influencer. Getting up before the sun rises is definitely Kim’s thing but you will never see a frown on her face. Don’t believe us? Peep her Instagram!
Want to land a successful pitch, write an engaging caption, and build a 7k+ following? Read on!
What do you like to do for fun?
I looooove sharing a glass of wine (or a coffee) with friends. Just chatting, laughing, and eating good food is the best around! I spend too much time on my phone, but, I also love jogging, riding my bicycle, and weight lifting to stay in shape. I like to push my limits further and have relaxing spa days with a good book!
How did you get into influencer marketing?
Everything started when I got pregnant. Motherhood is a huge business on Instagram and I really understood why during my maternity leave.
Moms have so much time to spend on social media and we are always looking to connect with other moms who are experiencing the same thing. We share tips and products that we discover for our baby. There’s so much love and support because hell yeah we need it during this period even if we love our kids to death.
Nights are short, we are exhausted sometimes and we need to know that other women are living the same thing. It is a big crowd of mamas out there and that is the best thing! We need to stay strong together.
How did you build the following community you have now?
Communication is key. It is in every relationship we have in life and it’s the same on social media. I tried to support and engage with my followers as much as I can by liking other photos, commenting, and sending DMs.
With the ever-changing algorithm, we don’t see a lot of people in our crowd anymore, so once in a while, I go through my list of followers and show some love!
What has been your favourite experience as a content creator?
Content creating is so much fun when you discover, try new things, and share with others. We have access to new products before the general public and this is really exciting. Like this summer, I have to try an auto-mower – a robot who will mow my lawn for me.
What would you say is the #1 key to success in generating engagement?
Comment, like, like, comment…. Engage yourself! If you want others to communicate with you, you have to communicate with them. Don’t wait for people to find you, go to them.
If you could restart your influencer journey, what would you do differently?
Good question! Be more consistent in the beginning. I started my Instagram channel when the app just launched, forgot about it, and came back a few years later… and I fell so behind. Now it’s much more difficult due to the changing algorithm.
How do you juggle between being a mom, having a career, your social life, and being an influencer?
Do I manage it? Hahaha. It is hard sometimes because life goes so fast. I am always in a rush to create content when I am home. I have to be mindful to not be always on my phone because I want to spend with my family. No jokes, it takes time, but I think I have the right balance.
Do you want to continue with influencer marketing 5 years from now?
I will continue to have fun with it and see where it’ll take me. I don’t want to be stressed and be anxious about it. My next step is to reach 10k, so If I’m still in this business in 5 years I wish to have more followers, land more nice campaigns, and maybe make extra money ;)