Nicole runs a dreamy Instagram channel where she features local fashion finds in addition to her travel adventures and beauty faves. She is an entrepreneur with two successful online businesses celebrating local makers and thrifty living. With a great sense of style and 3 years of influencing under her belt with over 100 campaigns completed, she’s giving a peep into her influencer journey, how she got here, and thoughts on Instagram hot topics and brand collaborations.
You’re the Co-Founder of @boughtitlocal and @steeltownsistas, tell us a little bit more about these business ventures!
Bought It Local started directly as a result of my blog! I made friends online with another local loving lady, Sarah, who is an e-commerce and website design specialist. One day, I brought up the idea of opening my own online store based on my blog. Sarah suggested we expand on the idea and said that she would help build the shop for free in exchange for a partnership in the business, and just like that, Bought It Local was born.
How did you become an influencer/ content creator?
I was working in marketing for a real estate business, which lead me to start my own blog in order to put together a portfolio for a freelance for social media management.
What do you think about hashtags? Yay or Nay? How do you research the best hashtags?
Yay and Nay? I mean they are very helpful when people are looking for certain things…. so I think the secret is to use them as a search engine.
For example, if you’re posting a picture of you at dinner, use tags that are related like #foodiespotshamilton or #foodofhamilton, etc. That way, when people are looking for food in Hamilton they have a better chance of stumble upon your post.
Also, using the brand’s specific hashtag is critical. Study the reshare hashtags of your favourite brand to get featured on their Instagram or website!
I have had loads of success with that, but make sure it is the hashtag they state on their accounts to be featured! I think not getting too carried away and keeping them direct is best, don’t just slap a million generic hashtags, be strategic.
Quality over quantity!
What would you change about brand/influencer collabs?
I think for me it’s not one brand but rather the brand relations ie. PR Companies. I think the worst situations are when brands are extremely pushy and have very hard deadlines for very small value products.
The creator’s time is very valuable. When working with a low-value partnership for medium to large brands (low being under $100 value products) for a product that doesn’t worth much ( and I mean low like under $20 CAD), sometimes, the demands are so high like they want loads of content and very quick turnarounds.
My worst content is rushed content, so I hate being in that position because it always is poor work with poor results; I just don’t feel good about it. Now I’ve learned who to work with and how to state my boundaries with brands.
Where do you see yourself 5 years from now as a content creator? Do you want to continue with influencer marketing? If so, what do you want to have accomplished?
I am not sure, it’s been on my mind for a few months as to where I would like this journey to go! I no longer work full time in marketing, and I am transitioning into a new phase in my life where I’m not sure how blogging would fit into it.
I think if I am to stay, I would have to do more content and open up more into my day to day life…I am not sure that would be something I want to do, but you never know!
I have accomplished everything I wanted to from the initial goals of starting my blog! Now it has turned into something bigger than I expected it to ever be, so I guess for now I am happy where I am at and we will see how it goes!
Did you enjoy getting to know Nicole? Give her some love here –>
Show us some love here –>