What they wanted: Our clients wanted to work with Influencers across Canada who would create content highlighting the fact that Shea Moisture was finally available through an official retailer in Canada. Influencers were also required to have a link in their profile bio with a call-to-action for their followers to purchase the product.
What we did: For this campaign, we worked with 30 influencers across Canada. Influencers were requested to publish 1 Instagram post highlighting their positive experience of using the product on their hair. Influencers were also required to include in their post caption that the product is available at Walmart stores across Canada.