Reko Pizzelle are authentic Italian waffle cookies established in 1985 with a range of different flavors. They recently released a new waffle cookies flavor – Strawberry!
What they wanted: The client wanted Peersway to source US influencers to promote Reko Pizzelle’s new waffle cookie flavor – Strawberry! They were also running a contest called Pink Pizzelle, where participants are being asked to upload their culinary creations using any flavor of Reko Pizzelles, and they wanted our influencers to promote the contest by uploading their own creations with the strawberry Reko Pizzelle waffle cookies.
What we did: We collaborated with 52 influencers to create one Instagram post and at least one Instagram story, showcasing their fun creations using Reko Pizzelle’s new strawberry waffle cookies, as well as promote the Pink Pizzelle contest. Our influencers made delicious-looking desserts such as ice cream sandwiches, sundaes, and waffle cookies dipped in melted chocolate as their creation using Reko Pizzelle.