For more than 30 years, Oxy has been a leader in acne care. Oxy offers medicated acne solutions that are as affordable as they are effective, and recently, they released a new lineup called Oxy Volcanic Ash!
What they wanted: The client wanted Peersway to source young influencers to promote Oxy’s new lineup – Oxy Volcanic Ash: Acne Scrub and Acne Cleanser. They wanted to have influencers under 25 years old for this campaign since young adults and teens are more likely to have acne than older adults.
What we did: We collaborated with 20 influencers under 25 years old, creating one Instagram post and at least one Instagram story to promote Oxy Volcanic. Influencers shared their experience using the acne scrub and acne cleanser, and how it leaves their skin smooth and clean. Some of them also experienced major throwback from using Oxy in their pre-teen years!
Photo Credits: @ohh.miaa, @michiewanders, @genniferjordyn, and @tbhallie